Revlonissimo Color Excel in 10.01 Lightest Natural Ash Blonde is a professional permanent hair color by Revlon. This shade delivers a very light, cool-toned blonde with natural ash reflects for a soft, dimensional finish. It is formulated for salon-quality gray coverage and long-lasting color results.

The creamy texture applies smoothly and evenly, making it easy to mix and process with your preferred developer. The ash undertone helps neutralize unwanted warmth, leaving hair with a refined, natural-looking blonde. Suitable for unisex use and ideal for clients seeking a light, cool blonde shade.

This 2.3 oz size is convenient for single applications or professional back-bar use. For best results, follow the manufacturer's recommended mixing ratio and development time based on the desired level of lift and tone.