Joico Color Balance Purple Shampoo is a color-protecting cleanser formulated for blonde, highlighted, and gray hair. Its purple toning action helps neutralize unwanted brassy and yellow tones while gently washing away buildup.

This unisex shampoo supports vibrant, salon-fresh color between appointments. It cleanses without stripping, leaving hair feeling soft, manageable, and visibly brighter.

Use as part of a regular hair-care routine to maintain cool, balanced tones. The 10.1 oz size is ideal for everyday use at home.