Wella Color Charm Permanent Liquid Hair Color in 729 8RG Titian Red delivers rich, long-lasting color with reliable gray coverage. The permanent liquid formula saturates each strand evenly for a vibrant, salon-quality finish.

This 1.42 oz shade is ideal for creating deep red tones with a warm titian character. It is suitable for unisex use and works well for full-color applications or refreshing existing color.

For best results, mix according to the manufacturer's instructions and apply to dry, unwashed hair. Always perform a patch test before use and follow with a color-safe conditioner to maintain shine and softness.