Wella Color Charm Permanent Liquid Hair Color in 50 Cooling Violet is a professional liquid color additive designed to neutralize warm, brassy tones while delivering reliable, long-lasting results. Its permanent formula provides consistent coverage and a cool violet finish that enhances shine and vibrancy.

This 1.42 oz size is ideal for targeted toning, refreshing faded color, or customizing shades in salon and at-home applications. The liquid format mixes easily with Wella Color Charm developers and other shades for flexible, creative color work.

For best results, follow the manufacturer's instructions and perform a patch test before use. This product is intended for adult use and is not a fragrance or personal-care scent item.