Wella Color Charm Permanent Liquid Hair Color in 12A Frosty Ash is a permanent liquid hair color designed for reliable, long-lasting gray coverage and rich, cool-toned results. The 12A shade delivers a frosty ash blonde finish that helps neutralize unwanted warmth for a clean, luminous look.

Formulated as a liquid dye, it spreads evenly through the hair for consistent saturation from root to tip. This 1.42 oz size is ideal for single-application use or touch-ups, making it a practical choice for at-home coloring and salon professionals alike.

As a unisex hair color, it suits a wide range of users seeking a cool, ash-based blonde. For best results, follow the manufacturer's instructions and perform a patch test before use.