Wella Color Charm Permanent Liquid Hair Color in 1120 12AA Nordic Blonde is a permanent liquid dye formulated to deliver cool, dimensional blonde results with dependable gray coverage. Its fluid consistency mixes easily with Color Charm developers and spreads evenly through the hair for consistent color from root to tip.

This 1.42 oz shade is suited to lightening and toning services, making it a practical choice for both salon professionals and at-home colorists. The liquid format processes quickly and rinses cleanly, helping you achieve a polished, luminous Nordic blonde finish.

As a unisex hair color product, it fits into a wide range of coloring routines and can be combined with other Color Charm shades for custom toning. Always follow the manufacturer's mixing and processing instructions for the best results.