Wella Color Charm Permanent Liquid Hair Color in 10A Palest Ash Blonde delivers dependable, long-lasting permanent color with a cool, ash-toned blonde result. The liquid formula saturates hair evenly for consistent coverage and reliable shade development with every application.

This 1.42 oz color offers professional-level performance for at-home or salon use, working well on lightened and natural blonde hair. It is a versatile unisex hair color suited to anyone seeking a pale, ash blonde finish.

For best results, mix and apply according to the manufacturer's instructions and recommended developer. Store in a cool, dry place and keep out of reach of children.