Wella Color Charm Permanent Hair Color Gel in shade 5WV Cinnamon delivers rich, warm color with reliable, long-lasting results. This permanent gel formula provides full gray coverage and a luminous, dimensional finish that resists fading.

The gel consistency makes application smooth and precise, allowing for even saturation from roots to ends. It works well for all-over color, root touch-ups, and creative color techniques.

Each 2 oz tube is easy to mix and use with your preferred developer, making salon-quality color accessible at home. Choose 5WV Cinnamon when you want a warm, spicy brown with vibrant depth.