Wella Color Charm Permanent Hair Color Gel in 12A 1210 Frosty Ash is a permanent hair color designed for reliable gray coverage and long-lasting, vibrant results. The gel formula is easy to apply and works well with a variety of application techniques for consistent color from root to tip.

This shade is a cool, frosty ash blonde that helps neutralize unwanted warmth while delivering a bright, polished finish. It is suitable for all hair types and is part of the trusted Color Charm line from Wella.

Each package contains 2 ounces of permanent hair color gel. Please follow the instructions provided with the product to achieve the best possible outcome.