Revlonissimo Color Excel in 66.66 Intense Purple Red is a professional permanent hair color from Revlon. This shade delivers a vivid, deep purple-red tone for a bold, richly saturated result.

Designed for salon-quality coloring, the formula provides full coverage and long-lasting color intensity. The 2.3 oz size is convenient for single-application professional use.

This hair color is suitable for unisex use and is formulated for those seeking an intense, fashion-forward purple-red finish. Follow the manufacturer's instructions for mixing and application.