Restore cool, bright tones to blonde and highlighted hair with Joico Blonde Life Violet Shampoo. This color-enhancing formula gently cleanses while helping to neutralize unwanted brassy and yellow undertones for a clearer, more vibrant blonde.

Ideal for daily or weekly use, it leaves hair feeling soft, nourished, and refreshed without weighing it down. The generous 33.8 oz size provides long-lasting value for regular maintenance of blonde, bleached, or silver-toned hair.

Apply to wet hair, massage into a rich lather, and rinse thoroughly. For best results, follow with your favorite conditioner and use as part of a complete blonde care routine.